There are two scenarios that will most commonly need a redirect/Simple URL:
- An internal page needs a simple-to-remember URL; and
- An external page or file or an internal file needs a simple-to-remember URL.
Scenario 1) has 2 solutions:
- The URL is important to humans but not so important for machines (SEO). For example, a profile page for Luke Gelineau so he can tell people, “Just go to ua-insurance.com/luke-gelineau.” In this case, all you need to do is create a new page (or post, as we’ve already done) and in the “permalink” line make sure the URL is very simple.
- The URL is important to humans AND important for machines (SEO). For example, you have a landing page all about insurance for short term productions in the entertainment industry. For SEO purposes you might want the URL to be ua-insurance.com/entertainment-industry-insurance-short-term-productions. For human-sized brains you might want to be able to say, “Simply visit ua-insurance.com/entertainment.” In this case, you will want to use the “Page Links To” plugin to perform the redirect. So, you create the page using the SEO-friendly URL as the permalink, then you create another page with a URL for humans.
Scenario 2) has one solution that works for external files, external URLs, and internal files.
- Implement the Page Links To plugin.
Using “Page Links To”
This plugin is really simple and effective. (Probably because it was written by Mark Jaquith, one of the primary WordPress coders.) There is a new box at the very bottom of your page-editing screen. The box presents 2 options:
Point this content to:
_ Its normal WordPress URL
_ An alternate URL